Who We Serve
Built for every kind of Rivian owner.
Personal R1T and R1S owners. Amazon EDV fleets. Overlanders. Switchers from Tesla, Ford, and Porsche. Hospital fleets and municipal procurement teams. Pick the fit that sounds like you.
11 personas
R1T and R1S Owners
The original Rivian community. Personal-use trucks and SUVs across every lifestyle.
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9 personas
Commercial and Fleet
Operators who measure success in route uptime and total cost per mile.
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6 personas
Adventure and Outdoor
Owners who use Rivians the way they were designed to be used.
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10 personas
EV Switchers and Cross-Shoppers
New Rivian owners coming from another EV or premium ICE platform.
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6 personas
Rivian Corporate and Lifecycle Owners
Owners in specific lifecycle moments where our shop adds outsized value.
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23 personas
Rivian Commercial Van Operators
EDV-class users across delivery, medical, municipal, and corporate operations.
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